Get Loaded

No, I'm not encouraging you to drink to excess. 

Although, you might find yourself needing lots of coffee for this task. I'm talking about loading up your blog posts. Pre-writing. No posts are better than dull posts, but we do need to keep some frequency in our online presence. The same can be said for pre-writing eNewsletters. Do your best to work ahead.

I'll be the first person to admit that I am the pot calling the kettle black. I recently just finished writing a year's worth of content for a client. Do I have a year's worth of content written for Black Book? Im holding my side, laughing over that one.

Try to discipline yourself to write ahead. At the very least, keep a running list of potential topics and articles, so that when you do have some spare time (like on a rainy Sunday afternoon), you can sit down at the keyboard and begin to outline posts.

If you use an editorial calendar, deciding ahead of time how often you are going to post can be a motivator.

Here are some prompts to get the creative juices flowing:

  • What type of questions do you hear from your clients?
  • Are there some simple DIYs in your field than can be explained in just a few paragraphs?
  • Are you working on a fun or challenging project that you can share?
  • Do you have quality pictures from a recent business event?
  • Have you recently received any awards, grants, or accolades?
  • Have you been mentioned in the press?
  • Is it appropriate to highlight an employee, volunteer, vendor, or client?
  • What do you know how to do better or differently than your competitors?

Don't put too much pressure on yourself. 

After you ave come up with a list, jot down some quick notes–the first thing that comes to mind about each topic. This is your outline. You can come back later and fill in the details. In the meantime, you may want to start researching your topics. As you do, more and more ideas will come to you.

Good luck. I am now off to practice what I preach.

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