Double Trouble

Double-check your writing for this common error

Today’s tip: Be aware of using the same word more than once in a sentence or paragraph.

You have reread your letter and used spellcheck. That should do it, right? Take one final look before hitting send, and this time, watch for repeated words.

Using the same word multiple times in close proximity gives the impression of a limited vocabulary or a cumbersome attempt at search engine optimization. People will believe you are more interested in your analytics than you are sharing useful information with them.

Before

Here at the Fabulous Dynamic Company, we believe that the customer comes first. Your satisfaction is our first priority. In order to guarantee your satisfaction, we have a team of dedicated customer service representatives ready to answer your call 24 hours a day.

After

Customer satisfaction comes first at Fabulous Dynamics. To ensure that you have a positive experience with our company, our representatives are here to answer your call 24 hours a day. We guarantee that every transaction you have with our friendly team members will be pleasant, courteous, and fast.

Obviously, it is impossible not to mention certain nouns repeatedly. After all, there is pretty much only one word for crankshaft or chateaubriand.

Have fun with that thesaurus!